This riveting, feature-length documentary captures the artists’ swift rise during their Funk Volume 2012 tour in which rappers Hopsin, Dizzy Wright, Jarren Benton, and SwizZz and label co-founder Damien Ritter toured 44 cities in 50 dates. For the first time, Funk Volume pulls back the curtain on the philosophy, non-traditional tactics, and challenges they’ve embraced to reach their current position. For fans of the artists, this well-photographed movie will provide an intimate look at their lives, but even new fans will be drawn into the drama of the artists’ transitions as they become more comfortable with the highs and lows of success. Hit the jump to learn and see more! [more…]

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[vimeo]http://vimeo.com/77866455[/vimeo]

When Funk Volume founders Stanford University MBA grad Damien “Dame” Ritter, younger brother SwizZz, and pal Hopsin set out to create a label in 2008, they kept one thing central to their vision: the artist. Even as the Los Angeles-based label grew to include a full roster of artists such as Dizzy Wright,Jarren Benton, SwizZz, and DJ Hoppa, and more recently, producers Kato and Rikio, preserving this creative control remained crucial. As Dame puts it, “We’re trying to do something that hasn’t been done in a while- bring it back to the artist.” This approach, along with years of hard work, has paid off, and Funk Volume has established itself as a leader among independent rap labels with over 1.5 billion YouTube views and over 1.5 Facebook million likes – not to mention tracks charting at Top 10 on Billboard and iTunes and high profile write-ups from media outlets such as Forbes, Billboard, and SPIN.