[vimeo]http://vimeo.com/85411332[/vimeo]

Popular Demand has officially launched our original video series ‘Risk It All’ with the first installment featuring hip hop’s “underground king”, Freddie Gibbs. The video was premiered in an intimate setting for a group of his fans at the Popular Demand Flagship store during his meet & greet and signing event for “Cocaine Piñata.” Watch the video above and enjoy.