“Good luck, put some talcum powder on your nuts, and drink some water.” Sage the Gemini, a 21-year-old rapper from Fairfield, Calif., laughs as he reads aloud a text message from his friend IamSu, a fellow Bay Area rapper and producer named Sudan Ahmeer Williams. Su is only three years older than Sage, but he’s become an encouraging, older-brother-type figure in the past couple of years, and the two have recorded, performed, and traveled together as a part of HBK Gang (short for Heartbreak Gang), a crew of rappers, producers, and video directors that Su co-founded.[more…]

It’s late October 2013 and Sage — born Dominic Wynn Woods — is getting his hair cut in a greenroom backstage at BET before making his TV debut on 106 & Park. Standing at 6 feet 5 inches, Sage easily towers over most people, but his presence and movements feel more like that of an overgrown kid than anything intimidating. Toned and fit, he has the look of a heartthrob, and girls on social media coo over the jade-hued eyes that gave Sage his stage name. He’s joined in the room by his four dancers — Dmac, Chonkie, Liyah, and Wani — and his DJ, Lucci. Most of them are a bit younger than Sage, but they all grew up together in Fairfield and have been friends since high school.

Sage is the only member of the HBK crew with his own backup dancers — dance has always been an important part of growing up in the Bay, a crucial element of the area’s culture and energy, even if the best-known recent signature moves have come out of the L.A. hip-hop scene, where the “jerk” and “Cat Daddy” dance fads bloomed. But Sage’s two breakout hits, “Gas Pedal” and “Red Nose,” and their accompanying dances have resurrected dance in the Bay thanks to people uploading videos of their own routines to YouTube and Vine.

Seated around a TV screen in the BET greenroom, Sage’s crew watches his DJ Lucci check lighting and sound onstage. Lucci dances alone, turning side to side, his arms drumming up and down, like Sage does in the “Gas Pedal” video. Lucci’s hair is long, curly, and half-braided, and he’s unaware that his friends are watching him. “He just came out of the womb dancing!” Sage laughs. “The doctor ain’t even cut the umbilical cord, he’s already got it, swinging!” He jumps up and simulates coming out of the womb while dancing.

With his day-one friends, Sage is at ease — but he regularly alludes to a time when he was less comfortable and less accepted. “They used to call me Lil Bow Wow’s little brother when I was younger,” Sage tells his manager, Stretch, referring to the ‘00s kid rapper now known just as Bow Wow, and one of 106 & Park’s hosts. “Because I was light-skinned and my nose didn’t really fit my face. It was hecka funny because now those same people are gonna be watching and be like, ‘What the fuck?’”

Public appearances with famous people will be the norm for him over the next couple of months. He signed a major-label deal with Republic Records last summer, and since, his schedule has been filled with promo appearances at radio stations, tour dates with HBK, and performances at high schools, all pointing toward the March release of his debut album,Remember Me.

After a quick rehearsal, the group performs two songs during the show’s live taping: “Gas Pedal” — the single that caught Republic’s attention and has gone platinum since the label signed Sage, with almost 45 million views on YouTube. Justin Bieber even hopped on the official remix of the song for the album. His second hit, “Red Nose,” has been certified gold.

Read the rest of the interview HERE.