Diamond Supply Co. is paying homage to the guitar god with a nod to one of his most iconic tracks, “Purple Haze.” Embracing Hendrix to the max, the range features tees, hoodies, headwear and skate decks alike as purple hues and tie-dye are employed throughout. Diamond’s “Purple Haze” collection is available now everywhere! See more after the jump! Read more…

You know the song we named Purple Haze? That… had about a thousand, thousand words. You should have heard it, man. I had it written out. It was about going through, through this land. This mythical… because that’s what I like to do is write a lot of mythical scenes. You know, like the history of the wars on Neptune. And all this mess, you know, and the reason why the rings are there. –HB