The Classic Leather “Perfect Split” pack brings the split sides of Kendrick’s personality to life, as the silhouettes’ understated white and stone base is updated with contrasting color-blocked accents, alongside a ‘split’ rubber outsole combining retro GUM with contemporary ICE. The campaign was shot by acclaimed director Nabil, capturing the photos on vintage camera equipment. Go to the site to get that Reebok Classic and Kendrick Lamar right now.