In GQ’s  exclusive Holiday issue cover shoot, Kendrick dresses like you’ve never seen him before. The cover of GQ Style’s first-ever Holiday issue calls for some serious winter fashion. So we mixed the most luxurious outerwear available with understated layers—and Kendrick’s own beat-up Levi’s. If you missed the interview they dropped yesterday with Rick Rubin, make sure you check that out as well. Make sure you check out all the photos HERE. GOAT!