web analytics

The Story Behind The Kendrick Lamar And Rihanna Collaboration

17439318_487675928289101_1242343917710475264_nOf DAMN.’s 14 tracks — each one anxious, berserk, and beautifully intransigent in their own right — “LOYALTY.” might be the most measured: equal parts pop, funk, and brooding rap hymnal. “It’s so hard to be humble,” Rihanna intones across the song, which was co-produced by Terrace Martin, DJ Dahi, and in-house TDE beatmaker Sounwave. Read more…


Like at several other points on the album, the bad gyal-featured track finds Kendrick Lamar in exceptional form, as strident and unyieldingly sincere as ever: “Tell me who you loyal to,” he questions. “Is it money? Is it fame? Is it weed? Is it drink?”

When I reached the Grammy-nominated Martin in the days following the album’s magnanimous release, he was eager to speak about the bones of the track. “Loyalty represents some unconditional, agape love type shit,” he said over the phone from Los Angeles. “Loyalty to me is the first base of life. Real brotherhood. Real sisterhood. Real human being shit. Real everybody shit. With Kendrick, that song represents a lot because he and I are loyal to each other. And we’ve been loyal to each other throughout every project.”

Below, Martin details how “LOYALTY.” came together in a serendipitous manner.

TERRACE MARTIN: Kendrick first approached me about this particular project in the middle of To Pimp A Butterfly. Because we were already saying like, “Yo, you know we are trying to do what we didn’t do before.” So we knew that the more extreme we went on Butterfly — musically and using influences from different genres of older music — that he was gonna use a different, opposite energy for the next record.

“LOYALTY.” came about because I was working with Rapsody and 9th Wonder. 9th Wonder has a producer under him named Khrysis, who sent me a record to play on. It was a Bruno Mars sample off 24K Magic. I was like, “Whoa, that sounds crazy.” I said, “I wanna replay it, reverse it, change the key, add a third harmony — do all these things to it. But still make it sound just like the sample, but with a different edge.” I turned the sample around, set it up, and then hit Sounwave. From there, me, Sounwave, and DJ Dahi got in the studio and started to put drums on that motherfucker. Right there, on my mama, Kendrick said: “Imma get Rihanna on this.” That day. Right when the drums started, he looked at me saying, “Aye, I’m gonna get Rihanna on this record.” [Laughs]

Collaborating with Dahi and Sounwave was beautiful. ‘Cause I don’t believe music should ever be done alone. I don’t believe music is a selfish thing; I don’t believe in none of that. I love doing music for other people. So I was welcoming that ‘cause I love new ideas, and Dahi comes from a whole different direction, and Sounwave — that’s my creative brotha. We been creating together since this shit started. That’s my personal homeboy. Like, that’s my real friend. You know what I’m saying? We’ve done 12 records together, Grammys together, everything together. Been through the paint together with TDE.

Read the rest via The Fader right now.

Related Posts

Snoop Dogg feat. October London “Go On”... Snoop Dogg released two albums this year in 'Make America Crip Again' and 'Neva Left.' Today, we get this visual for this s...
Tyler, The Creator: Tiny Desk Concert Tyler, The Creator recently stopped by NPR Music for his first ever ‘Tiny Desk Concert' where he performed three songs from...
Lil Debbie “In My Zone” Video Lil Debbie is back with her brand visual for “In My Zone" which is off her latest project 'OG In My System.' You know how s...
Hopsin on Eminem Influence, Joyner Lucas, Grammys ... In the first part of our lengthy interview with Hopsin, the rapper discusses the Eminem influence on "Illmind of Hopsin 9,"...
‘Ready Player One’ Official Trailer The film is set in 2045, with the world on the brink of chaos and collapse. But the people have found salvation in the OASI...
‘Jurassic World: Fallen Kingdom’ Trail... It’s been four years since theme park and luxury resort Jurassic World was destroyed by dinosaurs out of containment. Isla ...
Leave A Comment

*

About Us | Contact Us | Advertise | DCMA | RSS | © 2015 Young California, LLC All rights reserved.