What started out as an idea for a concert series to help expose up-and-coming local artists has quickly matured into a multi-purpose outlet for all the latest music and lifestyle content for students and young adults all over the Golden State. Through an expansive network of concerts, parties, videos, interviews, premieres, mixtapes, social media marketing and influence amongst radio tastemakers, Young California has evolved into the one of the youngest influential lifestyle brands developing on the West Coast.

Uniting Northern and Southern California from day one with the help of supporters like DJ Amen (106 KMEL) and Dj Carisma (Power 106), the Young California brand soon began spreading amongst other DJ’s and tastemakers all over the state. The like-minded influencers wanted to play a part and contribute to providing a platform and network to introduce and help cultivate an audience for some of the west coasts most talented and emerging artists, producers and performers. 

YNGCA understands that it takes more than just the DJ to expose what is cool to the consumer. We have spent the last year building partnerships with major artists, producers, clothing lines, lifestyle oriented marketing companies, websites and like-minded brands to create a winning situation for all parties involved. We are excited about the future and playing a role in establishing it.

- Young California