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diamond-supply-co-4th-of-july-lookbook-2With Independence Day going crazy tomorrow, Diamond Supply Co. wants to help you celebrate with some new gear. Featuring a range of items donning the red, white and blue as well as the Stars and Stripes, Diamond Supply’s items are staples celebrating the holiday. Below you can see all the beach ready accessories such as tote bags, flip flops and towels, in addition to classic apparel and shop the pieces at select Diamond Supply Co. stockists and its online store. Read more…

hall-of-fame-2015-spring-summer-collection-01West Coast label Hall of Fame is best known for its sports-inspired, street-ready designs and the brand’s latest warm weather collection is no exception. The Los Angeles-based brand returns with another strong collection of graphic-heavy designs, including a few inspired by some of pro sports’ most iconic images. Take a look at Hall of Fame’s athletic-driven collection below and grab some gear! Read more…

a-closer-look-at-the-nike-sock-dart-sp-independence-day-pack-11-copyTake a closer look at Nike’s three-part American celebration through the Sock Dart “Independence Day” pack. Independently, each of the three colors are ideal for the market given their wearability, but together, the pack creates one of the dopest collective drops of recent memory. A knit and mesh upper is combined with matching tonal plastic straps at the medial sides and toecap, all of which rests atop a cushy outsole. Peep our unique perspective of the pack with the photoset below. Read more…

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The Nike Kobe X Elite

nike-kobe-x-elite-now-available-on-nikeid-00001The Nike Kobe X Elite represented a neat transition of Flyknit into the basketball sphere, offering a long-neglected sense of on-the-beat aesthetics to basketball styles. Here we find the sneaker offered up on the NIKEiD pages, giving audiences a chance to experiment with the sneaker’s color palette and further expand on its street credibility. As a part of the maiden rollout, NIKEiD users can customize the Flyknit upper with solid or two-tone designs, while the rest of the sneaker is open game. 

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A Closer Look at the Nike KD8

a-closer-look-at-the-nike-kd8-1Kevin Durant’s newest signature shoe for Nike boasts two feats in technology that have not yet seen the day of light in a basketball shoe — a Flyweave upper and a full-length Zoom Air unit. These two cutting edge elements are inspired by the versatile player himself, with a dynamic and flexible shoe that is a first for Nike Basketball. Designed by Nike designer Leo Chang in collaboration with Durant, the shoe features the innovative and high strength woven textile Flyweave upper resulting in the brand’s most technically precise shoe. Read more…

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Nike Air Penny “Sharpie” Pack

nike-air-penny-sharpie-pack-qs-1A follow-up to 2014′s “Shooting Stars” Pack, Nike presents the Air Penny “Sharpie” Pack, pairing the iconic Foamposite One with an all-new hybrid model aptly dubbed the Air Penny 6. The Foamposite One appears in its original Orlando Magic royal blue-and-black colorway with the addition of black Tiger-like stripes along the ridges of both the medial and lateral sides. These markings are a homage to when a young Anfernee “Penny” Hardaway took a sharpie to his player exclusive sneakers to meet the NBA’s strict uniform policy of the time. Read more…

1_WaveIndependenceJust in time for the 4th of July Weekend, Pink Dolphin has released it’s Wave Independence Capsule online along with their locations in SF & LA. The collection features 4 tees, a windbreaker, a pair of shorts, tank and a bucket hat in that USA Flag Pink Dolphin combo. Hit the jump to catch some more looks and grab some gear online and in-store while you can. Read more…

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Stussy 2015 Spring/Summer T-Shirts

stussy-2015-spring-summer-t-shirts-1Stussy ushers in the season with a timely delivery of breezy, weather-appropriate styles. For Spring/Summer 2015, the iconic West Coast label celebrates 35 years in the business with designs that hark back to its roots, along with the silhouettes, colors and patterns of the ’80s and ’90s. The brand’s latest drop, as such, features an expansive offering of logo-driven pieces, including contemporary riffs on Stussy’s signature iconography. Read more…

fragment-design-x-nikecourt-air-trainer-1-1Looking ahead to Wimbledon, here the partnership returns to offer a very rare iteration celebrating the iconic English tournament. The sneaker comes crafted with plush lawn green leather through the upper and midsole, which is neatly contrasted by a white outsole at the bottom. With contenders like Novak Djokovic and Serena Williams taking the ultimate stage in Southwest London, this collaboration between Hiroshi Fujiwara imprint and Nike is not one to miss. Pick it up online and at select NikeLab doors in the coming weeks.

Pineappleparadise_Lookbook_Dshae_3The Pineapple Paradise Collection is now available from our friends over at Popular Demand. This is their first ever tropical inspired collection, and it features all the heat: tees, tanks, and some headwear pieces that will have you summer ready. Head to the site and be the first to cop the newest and hit the jump to see more. Read more…

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