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Popular Demand Clothing Review

1Check out the newest ‘WITBUM’ aka What’s in The Based Update’s Mailbox featuring our family Popular Demand! Popular Demand is doing something new this year by having specific releases every few weeks for this entire year! In this new review, you get a peek at the Aerospace and Super Poor Kids collections. Click HERE to check it out and visit their site to grab something. Read more…

stussy-x-mastermind-japan-x-loopwheeler-2015-springsummer-collection-1Despite announcing their closure two years ago, and being shrouded in mystery since, Japanese brand mastermind JAPAN have collaborated with their compatriots Loopwheeler and streetwear stalwarts Stussy on a collection for 2015. A neat collection of a cardigan, striped T-shirt and shorts — available in two colorways — will drop on May 1 and has been produced in Japan to Loopwheeler’s notoriously high standards. Check out the collection below and let us know what you think. Read more…

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Pink Dolphin Summer ’15 Lookbook

Summer15-1Pink Dolphin has officially released the lookbook for it’s  2015 Summer collection. Officially, it will release on April 25th at Midnight EST and at SF & LA flagship stores at 11am. Keeping to tradition as always, there are a bunch of new designs and looks to go with the HOT weather on the way. As you can see from the photos below there are an array of items from the street to the water with, once again, new designs and new takes and old designs as well. Stay tuned for the full lineup on the way. Read more…

benny-gold-2015-spring-summer-potrero-lookbook-4Benny Gold has just released its new spring collection titled “Potrero,” named after a neighborhood in San Francisco that is known for its views of the Bay and city skyline. The collection features a selection of tank tops, jerseys, baseball raglans, button-downs, chinos, shorts and hats. Ranging in price from $10 for socks to $107 for outerwear, the entire Potrero Spring/Summer collection can be viewed and purchased now at BennyGold.com. Read more…

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Diamond Supply Co. continues its strong focus on street-ready, premium skateboarding goods with the debut of its Spring/Summer 2015 collection. The brand’s first warm weather delivery sticks closely to its roots with a full range of garments and accessories, including lightweight outerwear, graphic tees, denim and versatile accessories that transition easily from city streets to skate parks. Read more…

Black Scale has just released a new video lookbook to showcase some of its wares for Spring/Summer 2015. It showcases a series of garments, some in Black Scale’s signature monochromatic color palette and some with colorful elements and graphics. The collection features button-downs, graphic tees and tanks, sweatshirts and more, and is available now at Black Scale and select retailers worldwide.

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Introducing the Breezy Excursion Spring D2 2015 Collection. Offerings include a selection of strong graphic tees / shorts / long sleeves / jackets as well as a few headwear pieces. The collection also features specialty items such as the cut & sewn Preacher Collar and 50/50 dual color t-shirts. The collection is now available in-store and in the Online Shop. #FTRWTB Read more…

ROCK-FLYERToday, the brand new ‘Blessed’ 3M Reflective Collection dropped from our family DJ Amen & Breezy Excursion. You can get your hands on 3M shirts, hoodies and sweats. Even more, all the Blessed Classics have been restocked! Head over to the site to grab yourself some gear before it’s gone! Yee!

IMG_2637This just in! Pay attention! Next Friday, April 10th we will be releasing a limited edition tee with our friends Breezy Excursion! As you can see from the pic above, the front will feature the classic logo and the back will read “Young California Players Club EST. 2011.” Quantities are SUPER limited and you know these will go fast so mark your calendars and get ready to grab some gear next week!

home-slider-slide-1The Popular Demand team has always had an eye for upcoming creative talent, including music artists, athletes, or visual artists, so for its newest release, they teamed up with the (SPK), a New Jersey based artist collective. Together they have created a very unique capsule collection that features original images of Popular Demand models. Hit the jump for more looks. Read more…

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