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home-slider-slide-1The brand new collection dubbed, the Backstage Pass has dropped today for the masses. As you know, Popular Demand has been dropping new releases every few weeks and this new collection is pretty cool. The new designs range from ‘American Nightmare,’ ‘Hysteria,’ ‘Thunderstruck,’ ‘Seek In Destroy’ & beyond from tees, tanks, hoodies, hats & more. Go and check it out on their site and hit the jump for more looks. Read more…

1_CoverPink Dolphin has officially released the lookbook for the second part of their 2015 Summer collection. It will release on May 30th at Midnight EST and at SF & LA flagship stores at 11am. Keeping to tradition as always, there are a bunch of new designs and looks to go with the HOT weather on the way and there is an array of items from the street to the water with new designs and new takes and old designs. Stay tuned for the full lineup on the way. Read more…

black-scale-2015-spring-summer-collection-1This season, the San Francisco-based label continues to push the boundaries of its signature aesthetic with an offering that’s dark and graphic-heavy, but more mature and expansive than ever before. Ranging from outerwear and sweats to graphic tees and headwear, Black Scale’s standouts include the all-over embroidered Shapes MA-1 jacket and the Barnes stadium jacket. Look for Black Scale’s Spring/Summer 2015 collection now online and in store. Read more…

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Stussy 2015 Summer Lookbook

summerstussyFor this season’s drop the brand brings back classic pieces from the Stussy vault and presents them with modern silhouettes and casual sportswear items. The range includes every garment you can imagine in bright colors, floral patterns, oriental prints and stripes, as well as some icons of Americana heritage. The collection is set to drop May 15 online and at Stussy Chapter Stores. Read more…

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Golden Denim Review

instgoldCheck out the newest ‘WITBUM’ aka What’s in The Based Update’s Mailbox featuring Golden Denim! Who doesn’t like getting mail, especially when it’s denim? “This is a collection of pants inspired by the California lifestyle and a love of denim. We hope you enjoy every pair of jeans as much as we enjoyed making them.” Make sure you click HERE to check it out and visit their site to grab something for any occasion. Read more…

stussy-x-champion-2015-spring-summer-stussixer-collection-1Stussy and Champion again come together for the “Stussixer” collection this season. Comprised of a mesh tank top and matching short, the pieces are offered in your choice of white or black and accented with a red trim. At the check and left leg respectively, the pieces are also touched with a retro “International Stussy” graphic print. The collaborative “Stussixer” drop is set to hit the Stussy Japan web store this Friday, May 15. Read more…

nike-air-max-2015-anniversary-1Nike continues to celebrate the 25th anniversary of its beloved Air Max technology with the release of a bright rendition of the Air Max 2015. Here we find the brand highlighting the most current iteration of the Air Max, outfitting the 2015 model with a bold red mesh upper,which is  infused with Flywire technology. This rests atop a tonal red outsole, which cushions the length of the foot from toe to heel. A black Swoosh at the heel sets off this release from Nike, dropping May 15 at select retailers and online.

benny-gold-2015-spring-summer-collection-10Benny Gold returns with a collection that celebrates the season, as well as the wealth of possibilities provided by good weather and longer days. The brand’s Spring/Summer 2015 “Potrero” collection, fittingly, includes a well-rounded range for a variety of outdoor activities, including beach-ready tanks, shorts, graphic tees and headwear. Make sure you head to their online store now. Read more…

golftyGolf Wang drops a bright and whimsical lookbook to present its 2015 spring/summer collection, featuring Tyler, The Creator. The summer season’s range features a variety of items like button-ups, polo shirts, long-sleeve shirts, soccer jerseys, T-shirts, shorts and accessories like socks, bucket hats, caps, a skateboard, a notebook, a towel, and a backpack. Read more…

stussy-2015-spring-summer-new-arrivals-2-1For 2015 spring/summer, iconic streetwear mainstay Stussy has released the second batch to this season’s collection. Comprised of weather appropriate garbs such as T-shirts and tank tops, the collection is upheld by bold design motifs such as stripes and all-over dice and 8 ball graphics, alongside signature characteristics such as the Stussy S-Link logo. Check out the latest drop above and head HERE for the full Spring/Summer 2015 drop. Read more…

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