[vimeo]http://vimeo.com/85411332[/vimeo]

Popular Demand has officially launched our original video series ‘Risk It All’ with the first installment featuring hip hop’s “underground king”, Freddie Gibbs. The video was premiered in an intimate setting for a group of his fans at the Popular Demand Flagship store during his meet & greet and signing event for “Cocaine Piñata.” Watch the video above and enjoy.

The League of Starz have returned with fellow California natives Problem, Skeme, G. Malone, Bad Lucc and extended family Freddie Gibbs for the officially released track entitled “Show Sumn.” This is just a peek into what’s to come because their long-awaited mixtape “LOS.FM” (League Of Starz: Function Music) is coming soon. Take a listen below and enjoy!

During this past year League Of Starz have been blessing their production on project after project from artists like Tyga, Red Cafe, E-40, Snoop Dogg, Omarion, Plies and many more. Next month they’ll be delivering their first compilation project ‘LOS.FM,’ which will consist of new material from a ton of artists they’ve worked with. This is the first single entitled “Show Sumn” with a powerful lineup including Young California artists like Skeme, Problem, Jay Rock, Glasses Malone & Bad Lucc plus Freddie Gibbs! Take a listen below!

[vimeo]http://vimeo.com/53912737[/vimeo]

Take a look at the behind the scenes footage from the recent Holiday 2012 lookbook video shoot that was put together with Popular Demand and yours truly, #YoungCalifornia! The official video drops next tuesday, 11/27 and it features Clyde Carson, Problem, Skeme, Roach Gigz and Sage The Gemini with appearances by Starting Six, Freddie Gibbs, Ty Dolla Sign, Jonn Hart and MANY more. 

On November 20th Dj Fresh will be dropping his latest edition of the Tonight Show featuring Cousin Fik. Here’s new leak to check ou tin the meantime.