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Hella Juiced: 24KGoldn

24KGoldn is here to hold down the Bay while attending USC as a freshman and living his best life. The singer/rapper brings his West Coast energy attached with an extremely versatile melodic rapping style — one that has taken this new generation by storm. His name stands for 24 karat gold, which he describes as being “the most pure representation of myself.” Read more…

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Hella Juiced: Suigeneris

Suigeneris might be your new favorite Bay Area rapper, and he’s only 15 years old. Hailing from San Jose and reppin’ all things 408, the Suinami recording artist remembers writing songs at 10 years old and dream of being able to record it. Fast forward to 2019, he hails 359K followers on Instagram alone with a big cosign from Lil Skies. Read more…

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Hella Juiced: Priceless Da ROC

Hailing from the Daly City and representing all things Bay Area, Priceless Da Roc is the turn up god. If you heard his breakout single “Yiken,” you probably understand the movement he started. Not only does the visual clock in at over 2.6M views on Youtube alone, but it sparked a string of memes that had everyone freak dancing and twerking all over the internet. Read more…

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Hella Juiced: Lil Blurry

The Yay Area ain’t ready for Lil Blurry! At only 13 years old, real name Aidan Farazdel has already signed a deal with the legendary Boosie Badazz and his Bad Azz Music Syndicate label, proving dreams really do come true. Read more…

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Hella Juiced: Safia Mafia

Introducing Oakland’s finest. Safia Mafia is starting off the new year right by debuting her first full-length album titled Love Kills, home to standout single “Weed & Wine” featuring fellow Bay Area native Guapdad 4000. Read more…

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Hella Juiced: K. Roosevelt

K. Roosevelt is not your average artist. From singing to songwriter to producing to playing multiple instruments, the Los Angeles native spends the majority of his time locked in his home studio creating and making music that not only sounds good, but resonates with anyone who chooses to listen. Read more…

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Hella Juiced: Almighty Suspect

Almighty Suspect is not only a part of this new LA wave, he’s one of the originators. Equipped with a voice and sound that’s unlike any other, it’s his warm personality that proves to be the biggest breath of fresh air. Growing his fanbase organically all on his own — with a little help from his phone and social media — real name Beron Thompkins proves hard work, dedication, and passion will yield positive outcomes. Read more…

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