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2014 Budweiser Made In America Festival - Day 1 - Los AngelesKendrick Lamar and ScHoolboy Q have just hit their first platinum single certifications, for “Alright” and “Studio.” Both already have platinum albums, so it may seem strange that their singles wouldn’t have gone platinum yet. “Alright” has already earned Kendrick Grammys for “Best Rap Song” and “Best Rap Performance” as well. Congrats and you know there’s more to come!

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Want to catch up on a 10 minute video filled of funny moments with Kendrick Lamar. You’re in luck because a video has hit the web with just that, from everything from LIVE moments on radio, behind the scenes at concerts, interviews and a whole lot more. Check it out above and let us know your favorite moment.

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kendrick-lamar-courtside-reebok-classic-campaign-294-03Starring in a new campaign for Reebok Classic’s iconic Club C shoe, West Coast rapper Kendrick Lamar has given the tennis court silhouette a glowing endorsement, advising fans to “take responsibility and find your court, your passion.” With the timeless Club C getting two new updates for spring in the streamlined Club C 85 “Tonal Gum” and a glitter-tinged Club C 85 “Diamond” pack. Read more…

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kendrick-lamarKendrick Lamar’s ‘To Pimp a Butterfly’ will be immortalized in Harvard University’s library. 9th Wonder, who is curating Harvard’s These Are the Breaks project, chose Kendrick’s 2015 LP as one of the first four hip-hop albums to be archived in the university’s library. It will be archived alongside three classics: Nas’ ‘Illmatic,’ A Tribe Called Quest’s ‘The Low End Theory’ and Lauryn Hill’s ‘The Miseducation of Lauryn Hill.’ Read more…

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Kendrick Lamar Pays Homage to the Club C

For Spring and Summer 2017, Reebok Classic and Kendrick Lamar team up to celebrate the legacy of the Club C sneaker – an iconic tennis court shoe and a timeless classic in casual streetwear. As an artist who takes inspiration from his childhood ‘court,’ and who is universally recognized for using his music to inspire and empower youths, Kendrick is the perfect validator for the Club C.

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kendrick-lamar-asap-rocky-travis-scott-2017-rolling-loud-festival-891-2 (1)Rolling Loud just announced their lineup for its 3rd annual spring festival. Featuring Kendrick Lamar, Lil Wayne and Future as headliners, the lineup also features big names like Tyler, the Creator, A$AP Rocky, Young Thug, Migos, 21 Savage, Lil Uzi Vert, Lil Yachty, Post Malone, Chief Keef, Playboi Carti, Rich Chigga, XXXTENTACION and many more. The festival takes place May 5-7 at Bayfront Park in Miami, Florida. Purchase your general admission tickets here. -HB

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Kendrick-Lamar-bw-march-2016-billboard-650It’s been eight years since 2009 and a lot has happened since then — especially for a then-relatively unknown rapper called Kendrick Lamar. Earlier today, a throwback video from that year has surfaced and it finds Lamar spitting rhymes over Kanye West’s “So Appalled” instrumental. At the time, the Compton rapper was still on the come up and nobody really knew about him or his music. It’s definitely refreshing to watch him, who is well-known and revered by many today, as a hungry up-and-comer in the rap game. Read more…

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kendrick-lamar-reebok-club-c-capsule-2Kendrick Lamar and Reebok Classic will follow their recent collaborative “Red and Blue” effort with a special edition of the Reebok Classic Club C silhouette. The upper is coated with acid wash denim elements throughout while resting atop of a white sole and midsole. Contrasting black and white detailing can be found throughout as a symbol of unity in addition to “K” and “O” branding respectively on each shoe to mirror Lamar’s nickname, “K.Dot.” These will officially release on January 13th at select retailers and online for $110.

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