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Side Hustle: Nipsey Hussle

Raised in the streets of Crenshaw, Los Angeles, the independent rapper has quickly built his own empire to last: In addition to his All Money In record label, Marathon Clothing line and retail store, Nipsey has invested in the business incubator, Vector.90, as a way to connect with next-gen geniuses. In the West Coast edition of Side Hustle, Hussle breaks down his money moves, a major business loss that turned into a lesson and why he’ll never stop betting on himself.

Stephen Curry takes a ride with the multi-talented rapper and entrepreneur, Nipsey Hussle. On their way from the game to grab some late-night dumplings, the two go deep on a wide range of issues related to sports, music, and fatherhood. Check it out above and enjoy!

Nipsey Hussle stopped by HOT 97 to talk to Nessa about his debut album Victory Lap and the tour. He also talked about being a student of the game, ownership, being optimistic, learning about Puff’s biggest mistake, the biggest misconception about him, gang culture in LA, YG, Kanye and FDT, blogs misreporting a beef with 21 Savage, his STEM program and love for Lauren London.

Nipsey Hussle is arguably hip-hop’s hottest star right now, with his much-anticipated album release of Victory Lap. Hussle has been making his name from a steady stream of mixtapes including 2013’s Crenshaw, which he sold at $100 a pop, netting $100,000 in the process. He’s collaborated with artists like YG, Diddy and Jeezy. Read more…

Los Angeles’ very own Nipsey Hussle is getting ready to take himself on the road. Today, Nayborhood Nip announced the official Victory Lap Tour, which is set to start on June 4th in NYC and will roll until end of the month. Take a look at the list of dates below. Read more…

The L.A. rapper whose entrepreneurial acumen has been celebrated for years spoke about how he “Hustles and Motivates” during a recent visit to Mass Appeal HQ. The rapper who changed the game with the business model on his ‘Crewnshaw’ CD revealed how he overcame tremendous odds. “I’m supposed to be in jail today—there’s a whole prison complex,” he reflects. “As an artist there’s a business model that exists to prevent you from having ownership.” Step inside the studio and take this victory lap with Nip right now.

Don’t know how we missed this, but Nipsey Hussle stopped by Sway in the Morning a few weeks ago to talk about his ‘Victory Lap’ project, Kendrick Lamar, Dididy, Cee-Lo and more. Check it out above in the nearly 30 minute look and enjoy!

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