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02-kendrick-lamar.w710.h473.2xLess than a month after its debut, Kendrick Lamar‘s fourth studio album ‘DAMN.’ has already landed platinum certification. Interscope Records revealed the news on Twitter with, “@kendricklamar DAMN. is now PLATINUM #TDE.” Every single song on DAMN. has charted on the Billboard Hot 100, the album gave Kendrick Lamar’s first no. 1 single as a lead artist and more. The album initially sold 603,000 units in its first week of sales, and just took the no. 1 spot on the Billboard charts for the third week in a row. Another win for the West Coast!

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2014 Budweiser Made In America Festival - Day 1 - Los AngelesKendrick Lamar and ScHoolboy Q have just hit their first platinum single certifications, for “Alright” and “Studio.” Both already have platinum albums, so it may seem strange that their singles wouldn’t have gone platinum yet. “Alright” has already earned Kendrick Grammys for “Best Rap Song” and “Best Rap Performance” as well. Congrats and you know there’s more to come!

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topimpabutterflyKeeping forward on Kendrick Lamar‘s success, his ‘To Pimp a Butterfly’ album is now certified platinum. The news grows with the RIAA’s updated album award rules, which will now count audio and video streams in it’s gold and platinum program, instead of just sales. This should get interesting, what do you think? Should that all count? Wouldn’t it make platinum & gold records less of an achievement? Weigh in below and let us know what you think!

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Nike Air Max 95 “Platinum” Pack

nike-air-max-95-platinum-pack-2Platinum, brilliant and nearly incapable of oxidizing, has long been the celebratory gift given to commemorate a 20th wedding anniversary. With that in mind, Nike Sportswear has taken cues from the metallic elements to customize a duo of takes on the two-decades-old Air Max 95. While the men’s version adopts an all-over motif as a nod to platinum jewelry, the women’s version of the design sports a more varied look as it takes cues from the various textures and finishes of raw platinum. Read more…

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nike-air-trainer-1-mid-white-pure-platinum-1The classic Air Trainer 1 is back in a predominately white make-up from Nike Sportswear. Perhaps the cleanest version of the old school trainer to date, this White/Pure Platinum take on the mid-top couples premium leather construction with a predominately white aesthetic and hits of silvery “Pure Platinum” to the quilted heel panel and text branding. Retailing for $110 USD, the kicks can be picked up now via nike.com.

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Reworking a classic shoe with an updated look, Jordan Brand has unveiled the Air Jordan 1 Mid in Lush Teal/Black-Pure Platinum. A fitting spring colorway, the sneaker features teal hits at the vamp, tongue, collar, and toe box, and contrasting white panels around the heel, ankle, and forefoot. Finishing the look is a ink black outsole. Look for these at select retailers such as Rock City Kicks.

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That’s right! Sage The Gemini hit single “Gas Pedal” has reached the one million mark this week making it platinum status. If that wasn’t enough Sage’s other hit song, “Red Nose,” has achieved gold status on it’s own. Congrats from the entire #YoungCalifornia family. Make sure you check out the remix HERE and stay tuned for his debut album ‘Remember Me’ coming this year.

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Yes that’s right, Platinum! Kendrick Lamar is continuing to grow stronger and success his is even bigger with the news that was released today. Officially his ‘good kid, m.A.A.d city’ album has achieved platinum status. “Going Platinum” means the album has gone to the next step of gold by doubling the sales to 1 million copies. Congratulations to Kendrick Lamar and the entire Top Dawg Entertainment team on reaching platinum and we can’t wait to see what happens next!

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