As his name would suggest, Kid Ink might be best known for his head to toe tattoos and high energy flow on stage, but we caught up with him to talk about his life and style when he’s not performing. Using Ink’s love for comic books as a theme throughout the segment, the latest installment of Footaction’s Style Means series gives us a deeper look at the LA based rapper on the verge of super stardom! #OwnIt

Footaction recently linked up with Bay Area rapper and “Artist to Watch” G-Eazy to learn a bit more about the man who has recently claimed a coveted spot on the hip hop charts. Watch as he talks with Footaction about how his style plays an important role in prepping for a huge performance in the third installment of our Style Means series. #OwnIt

When people hear a Hit-Boy beat, they know it’s him because the style of his tracks are unique. But his style doesn’t stop at music—it’s much bigger than that. Watch as we kicked it with the label owner and hip hop producer for the latest installment of Footaction’s Style Means series. #OwnIt

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Footaction caught up with the West Coast’s hottest rapper, YG, to find out what style means to him — but what they got was so much more. Watch YG #OwnIt above during his recent tour stop in the City that Never Sleeps. Enjoy!