Check out the newest Reebok and Kendrick Lamar connection as the newest Collin Tiley directed commercial hits the web. “From the very heart of me, belief becomes action.” Peep it above and rock with it! Yee!

HUF Quality Footwear is proud to present the HUF Classic. Offered in a Lo & Hi edition, the HUF Classic is a vulcanized, vintage-inspired silhouette comprising a rubber toecap and heel counter for added wear resistance. Check the video above and for more information click HERE.