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kendrick-lamarKendrick Lamar’s ‘To Pimp a Butterfly’ will be immortalized in Harvard University’s library. 9th Wonder, who is curating Harvard’s These Are the Breaks project, chose Kendrick’s 2015 LP as one of the first four hip-hop albums to be archived in the university’s library. It will be archived alongside three classics: Nas’ ‘Illmatic,’ A Tribe Called Quest’s ‘The Low End Theory’ and Lauryn Hill’s ‘The Miseducation of Lauryn Hill.’ Read more…

topimpabutterflyKeeping forward on Kendrick Lamar‘s success, his ‘To Pimp a Butterfly’ album is now certified platinum. The news grows with the RIAA’s updated album award rules, which will now count audio and video streams in it’s gold and platinum program, instead of just sales. This should get interesting, what do you think? Should that all count? Wouldn’t it make platinum & gold records less of an achievement? Weigh in below and let us know what you think!

Check out a cool video from REVOLT as they catch up with some of the main producers of Kendrick Lamar’s ‘To Pimp A Butterfly.’ They say behind every great musician is a spectacular instrument, and in the case of Kendrick , those very instruments for TPAB happened to be his peerless band of musicians and engineers. Peep that above and learn more HERE. Enjoy!

Mass Appeal is excited to present their Issue #56 cover story featuring Kendrick Lamar, shot by Chris Buck. Read an excerpt of the story HERE, and subscribe to get the issue as soon as it ships. You can also watch Kendrick breakdown the artwork for To Pimp A Butterfly above. Enjoy!

kendrick-lamar-colbert-report-2015-billboard-650The album has surpassed the 500,000 mark in cumulative sales, as the set sells another 29,000 copies in the week (upping its total to 513,000). That makes it the seventh album to sell a half-million copies in 2015, and gives the music industry the fastest accumulation of half-million sellers since 2010. That year, through the week ending April 11, there were eight titles to sell 500,000 copies. (2010 finished with 48 half-million sellers.) Read more…

Kendrick Lamar sits down with Rob Markman for an intimate interview where they discuss songs from the new album. Check out everything that went down and learn more about his album. Yee!

hypetrak-magazine-volume-1-kendrick-lamar-the-luminary-1Kendrick Lamar holds the #1 spot on Billboard this week with his new album, ‘To Pimp A Butterfly.’ According to HDD, the album sold an estimated 319k copies it’s first week (355k, including streams). On top of breaking Drake’s single-day streaming record with 9.6 million, beating himself the next day with 9.8M, and receiving high praise from just about every publication there is, TPAB marks Kendrick’s first #1 album. Congrats to K.Dot!

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