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adidas Seoul Olympics Exclusive UltraBOOST

This new rework features a clean white Primeknit-fashioned upper with vibrant pops of color landing along the heel and tongue tab. Bold punches of both red and blue — respectful of the South Korean flag — adds ample contrast to an otherwise simple palette. Signature Three Stripes branding found on the side, along with a full-length BOOST midsole sitting below completes the commemorative look. Although price has still yet to be confirmed, these will release on September 28 in limited quantities. –HB

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Nike Air Max 97 Ultra ’17

Nike’s Air Max 97 Ultra ‘17 returns with some notable changes. The modern take on Nike’s classic adds woven vents around its entire upper. increasing its breathability. Exclusively for women, the model is dipped in white to complement the full-length Air Max Unit. Leather makes up the rest of its construction to complete the design. There’s currently no concrete drop date for this pair, so stick with us for release developments and let us know your thoughts on its new look. –HB

Following the Flight Jacket-inspired Air Max 97 Ultra is Nike’s new take on the innovative silhouette. The remastered shoe is now adorned with black and anthracite on its uppers alongside a speckled orange tone on the outsole for a polished look. The sleek makeup is equally eye-catching as its design — boasting woven uppers, ultra-soft collars, retooled outsoles, as well as mesh paneling. Each pair will cost you around $160. –HB

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Nike Air Max 97 Ultra “Pure Platinum”

Adding to its series of Air Max 97 Ultra ‘17 colorways, Nike recently gave its updated Air Max model a clean “Pure Platinum” makeover. The silver and white-focused colorway features a synthetic overlay upper accented by matching laces and Swoosh branding found on the tongue and lateral area. While a full-length Air sole unit elevates the shoe and rounds up the design of the model. No official release notes just yet, but stay tuned for more details when they become available. –HB

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Nike Air Max 97 Ultra “All Black”

Continuing a series of Air Max 97 Ultra launches, Nike ushers in an all black look different from the triple black suede version we saw back in September. Alluring uniform lines now run past the upper and include the mudguard area creating a full jacquard design. The tasteful dark tune up follows news of the same sneakers reworked in “Country Camo.” –HB

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Nike Air Max 97 Ultra “Pure Platinum”

Continuing the celebration of its 20th anniversary, Nike rolls out another colorway to the Air Max 97 Ultra SE family — this time in “Pure Platinum.” Resembling the OG silhouette, this ultra makeup reduces its weight and keeps the signature lines in a single-layer upper made of mesh and synthetics. Meanwhile, suede overlays in grey hues are seen across the lower half of the shoe. The panel across the sidewall, featured in neoprene, completes the shoe with an embossed swoosh. –HB

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Nike Winterizes the Air Max 90 Ultra

ultraThe Nike Air Max 90 Ultra silhouette is next to receive a winterized treatment for the cooler months. The rugged mid-top sneaker is set to arrive in three new renditions: Black/Cool Grey, Sequoia/Olive, and White/Pure Platinum. All pairs are equipped with water-resistant uppers, sock-like internal booties for total comfort and treaded outsoles for improved traction. Browse through the AM90 Ultra Winter colorways above and stay tuned for official details from Nike on a release date and pricing. –HB

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